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Sundance 2027 — Boulder

DaVinciCR · Research Hub

Sundance 2027 — Boulder Market Research

27 data points · 5 sources

85,472
Festival attendees (2025)
$196.1M
Economic impact (2025)
24,000+
Out-of-state visitors needing lodging
~43-52K
Room-nights of demand
6
Vetted property managers already approved
$180K-$1M+
DaVinciCR first-year fee opportunity

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Data by Source

Sundance Institute
sundance.org ↗
2025 Attendance Recap & Economic Impact Report
8 points
Festival + deal
Sundance relocates from Park City after 40 years.
Boulder · Jan 21–31, 2027 · 10-year agreement
Economic impact — 2025 (Park City)
Largest in festival history; lead with this benchmark.
$196.1M
In-person attendance — 2025
+17% YoY; the most recent Park City benchmark.
85,472
Out-of-state visitor spend — 2025
$162.4M
Economic impact — 2024
$132M
Tax revenue — 2024
Corrected from the brief’s ~$14M.
$13.8M
Out-of-state visitors needing lodging
The core demand pool Phase 1 serves.
24,000+
Avg out-of-state stay
Appendix N; lodging paid ~6 nights, carry ~5 central.
4.14 festival days (~5 nights lodging)
Visit Boulder
bouldercoloradousa.com ↗
Festival Lodging Program — Official City Initiative
4 points
Boulder hotel rooms
Structurally short for a Park-City-scale crowd.
~2,900
Spillover signal
Demand already pushing into the satellite towns.
Airbnb searches >100% up in Louisville, Nederland, Longmont, Lafayette, Erie
Boulder short-term-rental tax
Stacks on top of any guest-side fee.
7.5%
Festival-window STR unlocks
Beachheads engineered for exactly this.
City of Boulder festival license; Louisville temp program Jan 11–Feb 9, 2027 (no owner-occupancy)
AirROI / Key Data
airroi.com ↗
Boulder STR Market Analytics — Trailing 12 Months (2026)
2 points
Late-Jan baseline occupancy (Front Range)
Premium applies to a low base; ADR holds firm.
~32–38% (low season)
Park City Sundance-week (analog)
Best lodging analog for the Boulder week.
59% occ · $810 ADR · RevPAR +72%
Competitive Landscape
velarelx.com · sundance.org · hostfully.com ↗
Incumbents, booking stack, management fee benchmarks
3 points
Incumbent booking stack
We enter as a challenger; position WITH the chambers.
Ripe powers lodging.sundance.org · Airbnb = "Preferred Lodging Partner" · Visit Boulder runs an official program with 6 vetted PMs (incl. "Home Host Concierge")
STR management fee benchmark
Where the real margin sits.
18–25% of nightly revenue
Our defensible wedgeProjection
Avoids stacking a fee on $5k/night + 7.5% tax.
Concierge/ops layer + partner network; earn a host-side mgmt fee, not a guest booking fee
DaVinciCR Analysis
Internal Research
Market study, regulatory matrix, financial projections
7 points
Modeled room-night demandProjection
From the Park City benchmark; assumptions in the study.
~43,000–52,000
Peak STR unit shortfallProjection
Beyond hotel capacity, on peak nights.
~4,000–8,000 units
Festival STR price premium
Hotels held near-normal by Visit Boulder’s 70% pledge.
~2x–5x normal
Recruitable friendly STR towns
Where investor STR supply can legally grow.
Loveland (cleanest), Westminster, Arvada (≤3/owner), Fort Collins, Colorado Springs, Castle Rock, Berthoud (cap 50)
Large but capped supply
Recruit existing hosts; can’t add inventory.
Estes Park (~2,100; cap 322), Breckenridge (~5,100; zone caps)
Closed to investor STR (rooms only)
Primary-residence-only jurisdictions.
Denver, Aurora, Thornton, Broomfield, Golden-residential
NOT a safe yes (no STR ordinance)Unconfirmed
No STR use category — get a written Planning determination.
Erie, Firestone

Rachel’s Synthesis

Executive Summary

Rachel reads all 27 data points across every source and synthesizes the opportunity, constraints, and strategic position.